Our Background

TMP Worldwide creates new subsidiary to meet expanded public sector needs for recruitment and outreach

TMP Government, LLC provides innovative solutions for a time of change

The advent of TMP Government, LLC offers a timely response to recruitment and outreach communications needs. In 2009 a spark of change is spreading throughout the government community. As evidenced by increased traffic on USAJOBS, government careers have become attractive for job seekers at all levels. Meanwhile contractors are gauging a buying environment framed by shifted national priorities and increased oversight. In addition, members of associations are looking to their organizations to help them navigate through an economic crisis accompanied by rapid social change.

“Communications is the common denominator for all of these audiences,” says Michelle Abbey, CEO of TMP Worldwide, the parent company of TMP Government. “Agencies need to talk clearly to their stakeholders about what they provide. Similarly contractors and associations must speak precisely to government’s concerns. All must get the right message to the right people at the right time.”

Abbey has guided the firm since 2002 and held the top management role when TMP Advertising & Communications was a division of Monster Worldwide, the owner of Monster.com. In August 2006, Abbey led the transition to an independent company. Since then, TMP Worldwide Advertising & Communications, LLC (www.TMP.com) has become not only the world's largest independent recruitment advertising agency, but also the only one ranked among America's top 30 agencies.

Contributing to that success has been the Mid-Atlantic Office and its Government Group, headed by Lindsay Wozniak, who now becomes the Senior Vice President for TMP Government. Joining her at the helm is Mark Havard, formerly head of Business Development for the Government, who now becomes the Senior Vice President – Business Development for the subsidiary.

“With all eyes on government, it becomes imperative that all players communicate well with each other,” says Wozniak, who has worked with the public sector marketplace for over a quarter century. “It’s also increasingly necessary that government agencies, contractors and associations take full advantage of digital solutions and social networks.”

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The “Total Communications” Capabilities of TMP Government

TMP Government offers customers a “total communications approach.” TMP can be a client’s “single source” for everything they need to succeed: from a single service to a full suite of solutions. These services and solutions leverage both knowledge of government and the best practices of TMP Worldwide across diverse industries.

“Because the scope of government is so comprehensive, from technology and national security to finance and healthcare, our parent company’s diverse experience continually proves helpful to clients,” says Wozniak. “When we propose an innovative solution to a client, we can back it up with proven fielded experience within TMP Worldwide.”

The following is a listing by category of TMP Government’s principal services:

  • Account Management. Through years of experience with the rigorous standards of government agencies and key prime contractors, TMP Government inherits TMP Worldwide’s Government Group’s long-standing managerial style, blending advertising functions with government requirements.
  • Research and Analysis. TMP Government emphasizes knowledge of all audiences and their needs within the government community. To be customer-centric, we encourage our government, contracting and association clients to take full advantage of our expertise.
  • Branding. Successful brands signify trust within the government community. Government agencies want our “sure but safe buy” that meets programmatic requirements while stewarding taxpayer dollars. Prospective employees expect the promise of a rewarding career. Association members count on their organization’s name standing for their principles and interests. TMP Government’s branding practice methodology addresses all stakeholders to communicate not only identification and reputation but the inherent value of the organization to its audiences.
  • Creative Services. Creativity within the government sphere demands the translation of clear, on-point messages into compelling communication vehicles. Our total communications approach gears creativity via online and offline tools to the audience, whether it involves a few decision-influencers, a select demographic or a nation.
  • Website Development. An anchor website has become the core of all communications within the government community. In the evolution to e-Government, government agencies, contractors and associations alike must present an online face that is informative, accessible and interactive in the truest sense, i.e., enabling the building of relationships and networks. Toward this end, we offer an entire website strategy and methodology that has been proven on organizations of all kinds and sizes.
  • Digital Solutions. As one of America’s leading interactive agencies (according to Ad Age May 2008), TMP Government’s parent company has pioneered many of today’s leading edge solutions. In fact, TMP Government (as the mid-Atlantic office of TMP Worldwide) has been the first to translate many of these ideas and technologies into sound solutions specifically designed for the public sector.
  • Diversity and inclusion services. TMP is a pioneer in helping organizations achieve a workforce that is representative of the communities, countries and specific populations they serve. Our internal and external customized solutions go beyond compliance and superficial approaches to show that diversity of background and perspective is essential to serving diverse stakeholders, locally, nationally and globally.
  • Media and measurement solutions. TMP Government understands that media and measurement today are part and parcel of each other. Selection of media depends not on habit and custom, but on proven effectiveness in achieving an agreed-upon set of results. Hence we offer a comprehensive catalog of customizable products and tools that make our customers’ jobs easier and allow them to accurately determine the most efficient use of communications budgets. From strategic media planning to robust analysis, tracking and reporting of the performance and efficiency of offline and online media placements, we plan, place and measure all categories of media.
  • Public Relations and Events. TMP Government uses ancillary, three-dimensional, meeting and other outreach tools to convey immediacy and credibility. These tools share the commonality of building relationships within the government community, in which we serve as both agent and partner.

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Our History: Leadership in Public and Private Sector Communications

TMP Government shares in the lineage of several organizations which date back to the 1960s.

In 1998, TMP Worldwide bought Stackig Advertising & Public Relations, which had served government and contractor clients since 1960. The organization had made its mark by blending recruitment and market-oriented advertising, often for the same client. TMP Government Senior Vice President Lindsay Wozniak joined Stackig in 1984 and soon after the acquisition became Senior Vice President for Interactive. In 2002, Lindsay became head of the mid-Atlantic office and government practice.

TMP at that time had just celebrated its own 40 th year. In 1967, with no capital and no clients, Andrew J. McKelvey founded Telephone Marketing Programs as a “directional marketing company,” focused on Yellow Pages advertising for large, multi-site clients. In 1993, seeking ways to expand its expertise, TMP entered into the recruitment advertising business through the acquisition of Bentley Barnes and Lynn. Mark Havard, TMP Government’s Senior Vice President for Business Development, had headed up the Washington office of Bentley. Within five years, through accelerated organic growth and strategic acquisitions, TMP had become one of the largest recruitment advertising agencies in the world.

TMP Worldwide Advertising & Communications quickly earned its place among the top recruitment advertising firms by offering comprehensive human capital solutions and through its reputation as an early adopter of interactive technology. It was the pursuit of innovative technologies that led to the acquisition of two of the earliest pioneers in the online careers space, The Monster Board and Online Career Center (OCC), in 1995.

TMP Worldwide went public in 1996 and its career websites grew and eventually merged as Monster.com in 1999. To convey its full focus on maximizing the potential growth and value of Monster, TMP Worldwide was officially renamed Monster Worldwide in 2003, with Monster and TMP Worldwide as “sister divisions.” To further clarify the evolution of businesses with separate missions, the original Yellow Pages directional marketing business was sold in 2005.

In January 13, 2009, TMP Worldwide announced the formation of a new wholly owned subsidiary, TMP Government, LLC with headquarters in McLean, Virginia, in metropolitan Washington, D.C. TMP Worldwide unveiled a unique approach to services in outreach, advertising, recruitment and retention efforts, emphasizing the necessity of “total communications” for the entire government community. The subsidiary is designed to blend the local office’s decades of experience in government with the global capabilities of TMP Worldwide.

TMP Government will continue to serve the more than 30 active government clients previously on the TMP Worldwide corporate roster. The subsidiary inherits the legacy of 14 years on the GSA schedule with all contract instruments in place. It will continue to partner with leading prime contractors and small businesses, expanding offerings to confront public sector hiring challenges.

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The VSS Partnership

On August 31, 2006, a team of TMP Worldwide senior management and VSS Mezzanine Partners, an investment fund managed by Veronis Suhler Stevenson (VSS), a private equity and mezzanine capital fund management company, purchased the assets of TMP Worldwide Advertising and Communications, encompassing North America and India, from Monster Worldwide.

Veronis Suhler Stevenson (www.vss.com) is a private equity and mezzanine capital fund management company dedicated to investing in the media, communications, information and education industries in North America and Europe. VSS provides capital for buyouts, recapitalization, growth financings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program.

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For the Record: Who We Are

TMP Government, LLC , a wholly owned subsidiary of TMP Worldwide Advertising & Communications LLC, is the leading advertising and outreach communications agency that focuses on developing and implementing interactive and traditional communications programs exclusively for government entities, contractors and associations. Our government-to-citizen, government-to-government and organization-to-government programs meet the recruitment, outreach and marketing communications needs of a diverse clientele, from federal, state and local agencies to professional service firms and national associations. Our singular focus on the public sector gives us proven, unparalleled experience in and understanding of government marketplaces, communities, processes and needs.

TMP Worldwide Advertising & Communications ( www.TMP.com) is the world's largest independent recruitment advertising agency and the only one ranked among America's top 30 agencies. We provide the optimal, unbiased, integrated mix of online and offline solutions for each customer, and use our unique capabilities to serve clients in many specialized ways. Known for our “solutions with an interactive edge,” we redefine interactivity as an all-encompassing approach that leverages activities between people, places and things, whether those activities are online or offline.

TMP helps clients to distinguish their opportunities from all the rest by deploying sophisticated strategies, tools and services that help clients realize their potential as an employer. Our expertise includes everything from the development of branding strategy and media plans to the creation of an integrated advertising campaign. No matter which medium a client prefers — traditional or new media — TMP solves complex recruiting challenges and helps clients reduce costs, streamline their recruiting cycle and enhance how their potential candidates pursue opportunities — all while gaining access to the talent they need to succeed. •