TMP Government: Digital Marketing and Media Solutions

FOR IMMEDIATE RELEASE
Contact Information:
Cynthia Nguyen
703.269.0047
Cynthia.Nguyen@TMPgovernment.com
www.TMPgovernment.com

Lindsay Wozniak
703.269.0095
Lindsay.Wozniak@TMPgovernment.com
www.TMPgovernment.com


CANDIDATE RELATIONSHIP MANAGEMENT
COMES TO GOVERNMENT

TMP Government’s new GovPortal lets agency recruiters manage relationships from their desktops.

McLean, VA - April 21, 2009 — TMP Government, the leading advertising and outreach communications agency serving government and a wholly owned subsidiary of TMP Worldwide, announced a tailored offering for government agencies, TMP GovPortal, today. Answering government’s need for improved communications with job seekers, the new TMP GovPortal provides online Candidate Relationship Management (CRM) 24/7, two-way personalized between recruiters and their “candidate community.”

The one-stop portal facilitates communications for recruiters and job seekers throughout the entire hiring process. On the front end, agencies can overcome inaccuracies about government employment as well as their specific missions. Throughout, they can establish conversations that alleviate candidate drop-off during an often lengthy hiring process.

“We have heard government HR officials lament the communications ‘black holes’ that have given private sector employers a competitive disadvantage,” said TMP Government’s Senior Vice President Lindsay Wozniak. “Now with relatively little effort, recruiters can keep candidates informed from receipt of their application onward.”

With TMP GovPortal, an agency has a singular online presence where they can post open positions, hold moderated chats, respond to inquiries, post articles and create blogs. Meanwhile, candidates can access recruiters for information, search content related to their interests, respond to posted content and participate in chats with subject-matter experts. Consequently, they not only get an in-depth perspective about opportunities, they also learn by experience that the agency is responsive to its workforce.

TMP GovPortal builds on successful relationship models in e-commerce and e-government. Since the 1980s, organizations have increasingly emphasized relationships, taking their cues from assessing customer needs and wants. Electronic technologies pushed this effort forward so that websites such as Amazon.com could automatically acknowledge customer preferences. Today any organization, whether they are selling travel or automobiles, must pursue Customer Relationship Management or risk appearing distant and insensitive to customers. Similarly, though e-government has strived to be more citizen-centric through leveraging Internet technologies, regulations have made contact with candidates more difficult.

TMP GovPortal has finally overcome those hurdles with a password-protected, 508-compliant meeting place, hosted on TMP servers. By logging into a customized site, recruiters and managers can develop better candidate relations by supplying accurate information on everything related to their positions. By exclusively offering expert-to-peer communications, TMP GovPortal further avoids the misinformation that can arise from peer-to-peer exchanges.

For more details on TMP GovPortal, email info@TMPgovernment.com and visit www.TMPgovernment.com/GovPortal.

About TMP Government, LLC

TMP Government, LLC (www.TMPgovernment.com) a wholly owned subsidiary of TMP Worldwide Advertising & Communications, LLC, is the leading advertising and outreach communications agency that focuses on total communications, encompassing interactive and traditional communications programs, exclusively for government, contractors and associations. Our government-to-citizen, government-to-government and organization-to-government programs meet the recruitment, outreach and marketing communications needs of a diverse clientele, from federal, state and local agencies to professional service firms and national associations. Our singular focus on the public sector gives us proven, unparalleled experience in and understanding of government marketplaces, communities, processes and needs.

TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is the world’s largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 30 U.S. agencies. We are a single source for companies to communicate their employment offerings in order to recruit and retain the best talent. Through online and traditional communications, ROI campaign management services, creative and brand management, diversity enrichment and media planning, TMP delivers industry-specific results across virtually every sector in business and government. Headquartered in New York City with offices throughout North America, Europe, Asia and with affiliates around the globe, TMP continues to set the standard for measurable and cost-effective HR communications. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.

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