TMP Government prepares agencies for surge in hiring by enabling them to measure results through TMP GovMetrics.
McLean, VA - February 25, 2009 - As government agencies face an upsurge in hiring needs, TMP Government, the leading advertising and outreach communications agency serving government and a wholly owned subsidiary of TMP Worldwide, announced today a breakthrough measurement system for measuring government recruitment communications: TMP GovMetrics™. Agencies can use this innovative approach to measure responses to website related outreach campaigns without the privacy concerns surrounding cookies. Leadership can thus determine a campaign’s trends, success, failure and ROI with unprecedented accuracy.
TMP Government has based TMP GovMetrics on TMP Worldwide’s proven private sector product, TMP Campaign Management, as well as extensive experience with TMP Government’s roster of federal customers. Consequently agencies can immediately monitor the sources of website traffic and gauge levels of effectiveness without compromising federal regulations. Since privacy requirements prevent government websites from storing user identification, TMP GovMetrics uses a cookie–less way to measure responses.
By optimizing outreach efforts without storing personal information and compromising user anonymity, HR can non–invasively evaluate a campaign’s effectiveness while obtaining statistical evidence that outreach expenditure is money well spent.
TMP GovMetrics captures and evaluates target audiences’ response in alignment with expenditure. By driving people to your Website via all forms of traditional and digital communications, TMP GovMetrics enables the measurement of overall advertising activity. To obtain this data, TMP GovMetrics uses media statistics in conjunction with non–personally identifiable information collected from web analytics software such as WebTrends, Google Analytics, or Urchin.
TMP GovMetrics creates a personalized report that provides anonymous statistical analysis. This detailed report gives agencies a much closer look at how dollars are being spent and which media are delivering the highest return. The report further provides an in–depth analysis, performance statistics, easy–to–read diagrams and suggestions for upcoming campaigns. Also included are quick–to–read executive overviews.
“We understand the challenges that government faces when attempting to retrieve reporting on their outreach campaigns due to privacy policies,” said TMP Government’s Senior Vice President Lindsay Wozniak. “Fortunately TMP Government’s methodology for gathering and reporting on web traffic has already been tested and proven by a number of our federal clients.”
Of course, measurement is only one aspect of managing and improving recruitment and outreach communications. These reports, however, supply missing data that agencies have long wanted. With TMP GovMetrics, they can understand traffic patterns, judge the effectiveness of the overall campaign and improve the results.
For more details on TMP GovMetrics visit: www.TMPGovMetrics.com
TMP Government, LLC (www.TMPgovernment.com) a wholly owned subsidiary of TMP Worldwide Advertising & Communications LLC, is the leading advertising and outreach communications agency that focuses on total communications, encompassing interactive and traditional communications programs, exclusively for government, contractors and associations. Our government–to–citizen, government–to–government and organization–to–government programs meet the recruitment, outreach and marketing communications needs of a diverse clientele, from federal, state and local agencies to professional service firms and national associations. Our singular focus on the public sector gives us proven, unparalleled experience in and understanding of government marketplaces, communities, processes and needs.
TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is the world’s largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 30 U.S. agencies. We are a single source for companies to communicate their employment offerings in order to recruit and retain the best talent. Through online and traditional communications, ROI campaign management services, creative and brand management, diversity enrichment and media planning, TMP delivers Solutions with an Interactive Edge, achieving industry–specific results across virtually every sector in business and government. Headquartered in New York City with offices throughout North America, Europe, Asia and with affiliates around the globe, TMP continues to set the standard for measurable and cost–effective HR communications. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.
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