McLean, VA — February 10, 2009 — TMP Government, the leading advertising and outreach communications agency serving government and a wholly owned subsidiary of TMP Worldwide, announced today that Sara Leiman has joined the company as vice president of media. Formerly employed as director of media for the TMP Worldwide office, Leiman will again be based in McLean and will oversee all integrated media strategies as well as provide targeted recommendations, program execution and campaign analysis.
“We are so pleased to have Sara on the TMP Government team,” said Lindsay Wozniak, senior vice president of TMP Government. “As it has so often in the past, Sara’s wide range of experience with all media verticals and specialized focus on the government/contractor industries both domestic and globally will provide strategic media campaigns for our clients.”
Leiman brings 25 years of experience in media services to her new role at TMP Government. During her earlier, 12-year stay at TMP (previously Stackig ), her portfolio included such government agencies as Customs and Border Protection, General Services Administration, the U.S. Department of State and the Internal Revenue Service. Government contractors included Newport News Shipbuilding (now Northrop Grumman), ITT Defense and Electronics, Harris Corporation, Unisys Federal and Kodak Government and Commercial Systems.
Her expertise encompasses broadcast, outdoor, digital, direct email, direct mail, print, electronic media and others. In 2007, Sara approached Market Connections (a research firm specializing in the government sector) to spearhead the first syndicated research survey of both purchasing and media habits among government executives. Recently completed, this survey measures federal executive habi ts across both civilian and defense agencies. Leiman is also a member of BPA Media Advisory Board and BPA Interactive Board.
TMP Government, LLC (www.TMPgovernment.com) a wholly owned subsidiary of TMP Worldwide Advertising & Communications LLC, is the leading advertising and outreach communications agency that focuses on total communications, encompassing interactive and traditional communications programs, exclusively for government, contractors and associations. Our government-to-citizen, government-to-government and organization-to-government programs meet the recruitment, outreach and marketing communications needs of a diverse clientele, from federal, state and local agencies to professional service firms and national associations. Our singular focus on the public sector gives us proven, unparalleled experience in and understanding of government marketplaces, communities, processes and needs.
TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is the world’s largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 30 U.S. agencies. We are a single source for companies to communicate their employment offerings in order to recruit and retain the best talent. Through online and traditional communications, ROI campaign management services, creative and brand management, diversity enrichment and media planning, TMP delivers Solutions with an Interactive Edge, achieving industry-specific results across virtually every sector in business and government. Headquartered in New York City with offices throughout North America, Europe, Asia and with affiliates around the globe, TMP continues to set the standard for measurable and cost-effective HR communications. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.
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